Popularity Grows For Cookie-cutter Homes
Home builders feeling the squeeze from the housing slump are looking for any advertising tactic that might entice buyers to choose their product. Some builders are aiming to save their customers money by reducing the choices they offer to buyers.
Lennar Corp., the nation’s second largest home builder, is whittling down options and moving toward a one design fits all model, seeing standardization and simplification as tools in a cost-cutting drive aimed at saving millions of dollars and surviving the housing slump.
The savings potential goes beyond simply substituting lower-quality kitchen cabinets or cheaper carpet. Limiting the number of faucet styles, for example, lets builders order earlier and negotiate bigger bulk discounts from suppliers.
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