The Digital Photography Book A property’s picture appeal or attractiveness in photos posted in online listings, is important. Eighty percent of home buyers used the Internet last year to search for a home, and nearly 25% reported that the Internet is where they first found the property they purchased, according to a National Association of Realtors survey. Without pictures buyers are less likely to go see a house. In most cases — 85% of the time — online photos are the first view of a home. Poor pictures tend to turn buyers away. Photographs are powerful bait. Good ones can lure buyers; poor ones can do the opposite. Follow these tips to create flattering photos of your property.

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