Stone Mountain’s imposing granite mass looms to the southeast, while the faint outlines of high-rises in Atlanta can be seen to the southwest through the mid-afternoon haze. Looking down, cars and trucks stream by on Interstate 85, and stop-and-go traffic navigates surface streets lined with shopping centers and office buildings in the Gwinnett Place business district.

If county officials started a new chapter in Gwinnett’s growth by adopting rules for high-rise condos in December, the two towers would be the first page. Others could follow, but when and where will hinge on the same factors that guide the loftiest high-rise to the lowliest subdivision – namely, supply and demand. Some question how much demand exists in Gwinnett County for high-rise living, but developers and real estate investors are willing to seek the answer through market research and number crunching.

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